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Take this 1 minute quiz and find out how strong you are at each stage of the i-define process.
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Do you love what you do so much it makes
you want to get out of bed in the morning?
Can you state simply what you want to
achieve in life?
Do you know how to make your ideas into
In relation to your career or business,
can you list five of your most compelling personality traits?
Can you trust yourself enough to follow
through with your aspirations?
When someone asks what you do, do you
have an answer that holds peoples’ interest?
Do you know what signals your body language
Are people able to easily understand
what you say?
Does your personal image project your
core values and is it appropriate for your industry, profession
and target market?
Do your marketing materials/CV/portfolio
reflect your personal brand and are they consistent?
Can you state simply what makes you stand
out from your colleagues or competitors?
Can you describe your target market in
terms of location, industry, demographics and characteristics?
Do you know the problems and challenges
you can solve for your employers/clients?
Can you list the five biggest hurdles
to promoting and selling yourself?
Are you pro-active in developing and
maintaining your professional network?
Do you have a strategy or plan for your
career or business and a time frame for making it happen?
Have you created strategic alliances
with individuals or businesses operating in the same target
Do you have a full set of communication
tools for your personal brand including personalised business
cards, stationery, website, CV, etc?
Do you have your own website, blog, newsletter
for maintaining regular contact with your network and target
Do you have a support system in place
to help you maintain continued professional development,
such as a support group mentor or coach?
step 1 discover
step 2 communicate
step 3 define
step 4 create
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